In the digital public space tracking the effectiveness of one’s messages is not easy. Our sophisticated big data analytics allows for the measurement of the online to find out
- what is the online agenda around a certain actor or an event, and
- who influences that online agenda.
Our tools are based on academic research conducted 2015-2016 in a project called Digivaalit 2015. They have been presented in academic venues, such as the International Communication Association’s annual meeting 2016.